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Executive Summary The executive summary should contain a comprehensive overview of the event.

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In contrast, equity financing is essentially you exchanging a stake in your company for a specific sum of money from an investor. Once you have prepared your plan, use it. Your plan will need to provide answers to these questions: How do you plan to position your product or service in the market place?

What channels will you use?

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You should also put together a timeline, so your potential investors have an idea of what to expect. This is ongoing for us as part of our overall development of the organisation. Even if it's for internal use only, write the plan as if it's intended for an external audience.

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Equity means ownership: when you sell equity to raise capital you are selling a portion of your company. Divide your document into distinct sections, so that investors can quickly flip between key pieces of information. Only then will you be able to identify the amount of money you will need to raise There are two primary financing options: equity and debt. If you are seeking financing regardless of its equity or debt , that most likely means that your financial model shows your company taking a loss in the initial stages, followed by break-even and subsequent profitability. Required Funds In this section you will tell the reader how much money you need to raise, what you are going to use it for, and how you got to the requested amount. For further information please refer to Stage 8 - Transition. Invest in quality design and printing. Resources This section should set out the practical resources that will be needed to deliver services. Describe how the facility provides the business with these resources. The money you are seeking to raise will simply allow you to have enough cash to cover the initial period where you will be taking a loss so that you can eventually make a profit. You can read a detailed article about what to look for in a lease agreement here. Start with the executive summary. New businesses often forecast over-optimistic sales and most external readers will take this into account. While the executive summary should excite the reader enough to read the entire plan, an experienced investor or business person will recognise hype and this will undermine the plan's credibility.

Related Materials. Your forecasts should include Sales forecast - the amount of money you expect to raise from sales.

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How to write a business plan (template): 10 steps, 5 tips, and examples