In all other cases sales would take place through distributors. SA was the only company selling coated products in these countries. Thus restricting the new outsider ownership.
Why did Sealed Air undertake a leverage recapitalization? They are both fundamental to the environment. Geographic markets SA should first test-launch its products in New York Metropolitan market here the consumers are more price conscious and look for a cheaper product with the same quality — a favorable ground for the launch of its uncoated products.
Essay Topic: AnalysisCase The context in which the decision is to be made is that Sealed Air is facing competition from unexpected quarters. Kiran Balla Why did Sealed Air undertake a leveraged recapitalization? However, market trends indicate a rapid displacement of coated bubble by a technologically inferior yet inexpensive uncoated product.