How to write a press release for music artist
In the release shown, several items were mentioned: a list of guests coming, an announcement about a series of audio chapters being released, the kick-off location, as well as some of the other cities for other events, and product details and description.
In other words, they should know exactly what they will get from reading your press release, and what topics the press release covers.
Include relevant details. Obviously, what you include in this paragraph depends very much on what you're promoting.
Don't mistake this for a band bio —which should be separate—but include some details about where the band comes from, what their influences were, or who band members previously played with. Awesome — they qualify for my column.
How to write a press release for music artist
Keep your press release simple, straightforward, and visually appealing. So, you're releasing an album. Don't mistake this for a band bio —which should be separate—but include some details about where the band comes from, what their influences were, or who band members previously played with. The title of your press release should provide an immediate value proposition to reporters. Not only can trying to be too cutesy come off as cheesy but getting caught up in the creative can sometimes obscure your message. PR folks and radio pluggers will want to take a slightly different approach with their press releases , and one-sheets for distributors and stores should also be slightly different. Dig deeper to entice, attract, and excite those who read thousands of boring press releases and announcements every day. Of course, your first paragraph should also give someone a reason to want to keep reading, but even if they don't, they should still walk away from this intro knowing who you are and what you are promoting. Does your track tackle a thought-provoking issue? Beware of being vague. Choose a very specific promotion goal to build your press release around. That said, skip the PR syndication and approach local journalists and news stations about your press release. With that in mind, always be sure to proofread your press release before you publish it. Because of this, you should include all your relevant website and social media links, so if a writer wants to know more about you, he or she can easily get that information in one click.
The first six months of the group's year-long U. One use of press releases that people commonly overlook, however, is music. He prefers his venues intimate, his whiskey on the rocks, and his baseball played without the DH. Know when to use a press release.
Music press release template free
Elicit Magazine 6 min read First impressions are crucial in the music industry, which is why a good music press release may help you climb the ladder of success much more quickly. A press release can also help to publicize the opening of a new business or storefront, the promotion of a senior employee, and the release of a film or book. So having a picture can equal a headline, and a headline equals prominent placement on a search engine. PR folks and radio pluggers will want to take a slightly different approach with their press releases , and one-sheets for distributors and stores should also be slightly different. There is nothing worse than a press release riddled with grammatical and spelling mistakes and then pushed out to the media. Tell the reader how they can get more information and promotional copies—if applicable. In other words, sending out a "hey, I just started a band" press release isn't going to be very useful. Take pains to make your press release educational rather than promotional. If you have to choose between going all creative and going all news copy, go for the news copy. As an example, describe the music in comparison to someone else's work or your last album. A few optional inclusions for the header are: A scanned photo of the album cover Contact information for the person handling publicity for the release, whether it is someone in the band or at the label. Businesses use them, individuals use them, and big enterprises use them. Instead, create a private Soundcloud link or unlisted YouTube video so you can share it with a select number of people in advance of your release date. To learn how to write a press release for music, read on. All of the best songs in history have melodic hooks that keep listeners singing along years following their release, and while most musicians are well aware of the need for these hooks in their music, some fall short when it comes to including hooks in their press releases.
Tell the reader how they can get more information and promotional copies—if applicable. You want someone who decides not to read past the first paragraph to still know the basic information they need to know about your project.
Keep it simple.
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