The company is potentially profitable in year one only if a proposed licensing agreement can be closed. The third section of the business plan will further describe the services offered by the Medical Equipment Distributor. During this time, Management expects that the industry will see explosive growth.
Doe may seek to sell the business to a third party for a significant earnings multiple. However, if you have hundreds of items, condense your product list categorically.
This section of the business plan should not span more than 1 page. Medquip intends to license this technology to a larger company. The company becomes mature in year three.
Doe intends to implement marketing campaigns that will effectively target individuals, physicians, and hospital settings within the target market. In addition to the above products, the Company will have the ability to source any piece of medical equipment that it does not carry in its inventory lines.
Another market addresses a well-defined and unanswered need in endoscopic surgery: the clearing of fundal pools of blood and tissue during surgical procedures.
Doe intends on using a number of marketing strategies that will allow the Medical Equipment Distributor to easily target the demographics discussed in the previous section of the business plan within the target market. Doe is not seeking an investment from a third party at this time.