Types of advertising media
Types of advertising ppt
The major advantage of online directories over print directories is that if you change your business name, address or telephone number, you can easily keep it up to date in the directory. Rich media ads are thought to deliver higher impact messages. A mailing list is prepared for this purpose. Better printing quality and colour ads are among the advantages of magazines. The geographic scope of television advertising may vary, from local or regional advertising through to national coverage, depending on whether public broadcasting or subscriber-based cable services are used. This method is very effective as it establishes direct contact with the consumer and also maintains secrecy in advertising. Posters and placards are usually fixed on the walls near the road sides, railway station and bus stands. The newspapers have more repetitive value and are very helpful in introducing a new product. Today's advertisers have a vast array of choices at their disposal.
This is a very costly device. Infomercials have become very popular in the last few years. Its effectiveness cannot be measured properly.
The name of the firm or the dealer is inscribed on the articles presented.
Balloons fitted with the message and pictures of the product are also flown in the sky. Advertising is sold in units e. It has greater flexibility and can be designed by keeping in view the peculiarities of a particular locality.
Print Advertising Once a huge driver of sales, print is taking a back seat to the many digital forms of advertising now available to marketers. A mailing list is prepared for this purpose. Producing a television advertisement and then buying an advertising slot is generally expensive.
Directories Directories list businesses by name or category e. Customers who refer to directories have often already made up their mind to buy - they just need to decide who to buy from.
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